Whatever It Takes by Brandon Bornancin is a great guide to building the grit, discipline, and focus you need to succeed especially in sales, business, and entrepreneurship. It’s part memoir, part blueprint, and 100% raw.
Brandon built his career from years of working 18-hour days, watching his mom juggle three jobs, and barely seeing his dad because he was too busy grinding in sales. That life taught him early: no one is coming to save you.
One day, at a sales convention with his dad, Brandon had a realization. While school told him to become a lawyer or doctor to make money, he saw regular people in sales making six and seven figures. That moment flipped a switch.
If you’re trying to build something online but keep getting stuck or overwhelmed, this book might be exactly what you need to reset your mindset and start making real moves.
Table of Contents
Detailed Summary of Whatever It Takes by Brandon Bornancin
“Success is never owned. It is rented. And the rent is due every day.”
Whatever It Takes by Brandon Bornancin is a raw, practical guide to doing the hard, boring, uncomfortable work that success demands. It’s part sales handbook, part mindset shift, and all action.
He grew up watching his mom work three jobs while his dad, a top salesman, was always away chasing quotas. That grind shaped him. By college, he had built a million-dollar online business and was driving luxury cars—not because he was lucky, but because he followed a formula.
Here’s what he teaches:
- Find a product you love.
- Build a list of people who want it.
- Sell to that list non-stop.
That’s it. Just work.
He doesn’t pretend it’s easy. You’ll have to cut distractions, ignore excuses, and work through rejection. You’ll mess up. You’ll want to quit. But if you keep going, you win.
This book helps you stop waiting and start doing. If you’ve been stuck not knowing where to start, or how to stay consistent with your internet hustle, this book will help you fix your mindset and your actions.
It’s real, direct, and brutally honest. You’ll walk away with more clarity, more urgency, and a much higher tolerance for doing the work, especially the kind no one sees.
“Whatever It Takes by Brandon Bornancin”: 9 Lessons That Hit Hard When You’re Building Something From Scratch
“Success is never owned. It is rented. And the rent is due every day.”
If you’re serious about building anything online, here are 9 lessons from the book that will challenge the way you think and how you work.
1. Build a List. Sell to That List. Every Day.
He learned this from his dad. It’s simple.
- Build a list of people who might want what you’re selling.
- Sell to them all day, every day.
- Then do it again tomorrow.
That’s what got him to seven figures. Not flashy funnels. Not viral content. Just consistency and obsession with the list.
If you’re stuck, ask yourself: are you selling every day? Or just thinking about it?
2. Sales is the Great Equalizer
You don’t need degrees or connections. You need skill and persistence.
He said sales let him out-earn doctors, lawyers, and engineers without any special qualifications. Why? Because he learned how to sell and never stopped.
This should be a relief. You don’t need permission. You just need to commit.
3. Obsession Beats Motivation
Forget waiting for motivation. He shows you what it looks like to obsess over your goals.
He worked 18 hours a day selling. Morning, night, and every hour in between. That’s not balance. That’s obsession.
If you’re feeling scattered, this book will help you focus. Not on balance, but on output. You can scale back later. But first, you build.
4. Success Requires Sacrifice
He’s clear about this: you won’t win if you’re not willing to give things up.
- You might have to skip hangouts.
- You’ll have to ignore distractions.
- You’ll need to give up comfort, hobbies, and sometimes even rest.
He sacrificed years to build what he wanted. You might have to do the same. Are you willing to pay that price?
5. Your Thoughts Are Either Fuel or Poison
He called out the voice in your head saying “I can’t” or “I suck at this.”
That voice? He said it’s BS. And it’s holding you back.
He teaches you how to catch those thoughts and shut them down. Not with affirmations, but with action. You change your mindset by doing the work. Over and over again.
6. Stop Playing Defense. Play Offense.
He said his dad and every top performer he knew played offense. They were proactive. Not reactive.
What does playing offense look like?
- Posting instead of scrolling.
- Sending DMs instead of waiting to be found.
- Creating new offers instead of waiting for traffic.
Most people are stuck playing defense. If that’s you, flip the script.
7. Forget Saving. Make More Money.
This one will hit a nerve. He said his mom taught him to save, but his dad taught him to earn more.
You can only save so much. But you can always earn more.
He’s not saying spend recklessly. He’s saying your focus should be on growing your income, not shrinking your life.
If your income doesn’t match your goals, the solution isn’t budgeting. It’s selling.
8. Make a Choice: Stay Average or Get Uncomfortable
He doesn’t baby you. He tells you straight up — you’re either choosing to stay where you are, or choosing discomfort so you can grow.
It’s supposed to be hard.
You’re going to:
- Make mistakes
- Fail publicly
- Get ignored
But if you keep going, you’ll win. If you quit, you won’t.
Simple. Brutal. True.
9. The Formula is Boring, But It Works
He repeats this a lot.
- Find a product you believe in
- Build a list
- Sell to that list every day
- Repeat for 10 years
That’s the formula.
Not sexy. But it works.
He says the problem is most people try it for 10 days, not 10 years. If you stay consistent, the results stack. Slowly, then suddenly.
“Whatever It Takes” is like a mindset reset. It forces you to take responsibility for your results, no matter what stage you’re at.
It’s blunt, relatable, and full of real strategies you can apply today.
Conclusion
If you’re tired of guessing your way through building a business, Whatever It Takes by Brandon Bornancin gives you the raw truth and a clear path. It won’t sugarcoat anything, but it’ll push you to take full control.
You’ll learn how to sell, how to focus, and how to stop playing small. My blog post on Dotcom Secrets breaks down how to attract the right people, build trust, and actually convert them into paying customers. If you want clarity on sales and marketing, you need both books.
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