When I first started thinking about building a side hustle, I believed that just doing "the right thing" would guarantee success. Study the market. Listen to customers. Make smart moves. Turns out, that's only part of the story. In The Innovator’s Dilemma by Harvard professor Clayton…
Starting something new always feels like standing at the edge of a cliff. You’re excited. You’re scared. You don’t know if you’ll land or fall flat. When I first thought about launching an online business, I spent weeks just figuring out where to even begin. It…
Do you wonder why you check your phone randomly without even thinking? In Hooked by Nir Eyal, a bestselling behavioural design book, he breaks down the secret psychology behind habit-forming products. A 2016 study found that the average person checks their phone 110 times a day.…
This isn’t just another self-help book. How to Win Friends and Influence People by Dale Carnegie is a practical guide to human connection that’s been shaping conversations since 1936. It’s a personal development and communication classic that’s sold over 30 million copies and for good reason.…
Mindset by Carol Dweck, a renowned psychologist, is a powerful book in the personal development genre that explores how your beliefs about yourself shape everything in your work, relationships, and sense of potential. One stat that hit me? In a study, kids praised for being “smart”…
This classic marketing book, The 22 Immutable Laws of Marketing, by Al Ries and Jack Trout cuts through the noise. First published in the early '90s, it still speaks to anyone trying to build something real, especially if you're juggling your side hustle with a day…
In Deep Work, Cal Newport, a computer science professor and bestselling author, breaks down why your focus is your most powerful edge in a distracted world. This book is a productivity and self-help guide that hits different, especially if you’re trying to build something online but…
In How to Grow Your Small Business, author Donald Miller shares a six-step guide designed to help you build and run your business like a pro. It’s a straight-talking business book written for people who want to stop guessing and start growing. If you're juggling a…
You don’t need 10,000 hours. That’s the first myth Josh Kaufman clears up in The First 20 Hours. What you need is a clear reason, a simple plan, and just twenty focused hours. That’s it. This book isn’t for experts. It’s for people like you—someone trying…
From Zero to Millionaire by Nicolas Bérubé is a personal finance book that challenges everything you think you know about investing. It doesn’t just teach you how to grow your money—it makes you question the way you see it. If you’ve ever felt lost trying to…