Running Facebook ads sounds easy—until you spend $3,000 and get just three sales. If you’ve been there, you're not alone. The promise of clicks, conversions, and instant growth is tempting. But the reality? It’s often confusing, frustrating, and expensive. I learned this the hard way. I…
When you’re broke, unemployed, and stuck in a place with limited opportunities, business advice can feel out of touch. “Start a brand” or “launch an app” isn’t helpful when you’re choosing between food and data. But here’s the thing—smart, scrappy business ideas do exist. And they…
It’s tough to know which marketing books are still worth reading today. So many are packed with strategies for platforms that no longer exist—or advice that feels like it belongs in a museum. But here’s the thing: a few of these “old” books still hit hard…
There are AI marketing tools everywhere. But which ones actually help — and which are just hype? That’s the question I wanted to answer. So, over one long weekend, I dove in and tested more than 30 of them. I wasn’t expecting much, honestly. I figured…
When you're just starting out as an entrepreneur, things get blurry—especially when family gets involved. One day you're building a legit business. The next, your uncle’s asking for a “quick website”...for free. It’s awkward. You don’t want to seem greedy—but this is your work. I’ve been…
Most business books are just noise. They’re either written by people who got rich selling books—or they’re packed with fluffy advice you could find on a Pinterest quote board. I’ve made that mistake too. Bought the hype, read the book, and got nothing useful. But then…
It feels like every “business idea” these days involves a laptop and algorithm. But what if you don’t want to be glued to a screen? What if you just want a business that solves a real problem, makes real money—and exists in the real world? I’ve…
Running a small business isn’t easy. Most of us didn’t start with a roadmap—we just dived in and hoped for the best. But here’s the thing: trial and error is expensive. I burned through savings, jumped from idea to idea, and made every mistake in the…
AI sounds like a shortcut—until it’s not. Many small businesses rush in, expecting instant results. But instead of leads, they get bland content, messy emails, and worse, lost trust. I’ve been there. I once used an AI tool to handle customer emails. It saved me time—until…
Mistakes are almost inevitable in every entrepreneur's journey. Although, being an entrepreneur sounds exciting… It can quickly become a lot when the errors begin to kick in. You hire the wrong person. Trust the wrong partner. Burn money on the wrong thing. It happens. I’ve made…