Influence: The Psychology of Persuasion by Robert B. Cialdini (5 Lessons Plus Book Summary)
In Influence: The Psychology of Persuasion, Robert B. Cialdini reveals powerful principles behind human behavior that can help you influence decisions—whether you're trying to grow an online business or navigating your daily life. Cialdini, a renowned psychologist, identifies six universal principles of persuasion that, when used…